The backpack market is experiencing exponential growth and is in an upwards projection given that people want to be outdoors, travel, and desire for better functionality and trendy styles with a focus on sustainability and eco friendly options.
At this current time globally, the backpack market is valued around $15-$20 billion and expected to progress to $30 billion by 2030.
The needs of backpacks are coming from our hikers, campers, bikers, commuters, outdoorsy folk who want their backpacks to be representatives of their lifestyle choices with an emphasis on ergonomic design and anti theft advancements.
The categories of backpacks that are really seeing an upwards tick include active backpacks, laptop backpacks, travel backpacks and sustainably made backpacks.
Active backpacks are a result of an increased movement in physical outdoor activities, laptop backpacks are encompassing a work life balance where we commute and travel with our electronics on a daily basis, travel backpacks where we are seeing durability and functionality being at the forefront while using responsible materials to build on these trending lifestyle choices.